» vision

Monday Morning Coffee with Chris: The one project will drive MASSIVE revenue to your Veterans law firm.

How to drive MASSIVE revenue to your Veterans law firm. I was talking to attorney the other day, and I told her that I believe that drive and focus are the 2 biggest indicators of success for attorneys building a unique brand for their own law firm o… Read More
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What do Your Law Firm Brand and this Shoe have in Common?

My hope is that the metaphor of a running shoe changes the way you think about your law firm’s brand. I’m a runner – I run not just for fun, but also to raise money for my favorite non-profits. When a runner is ready to buy a pair o… Read More
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Monday Morning Coffee with Chris: Sizing up the Competition in Veterans Benefits law.

Sizing up the Competition in Veterans Benefits Law. A new veterans benefits lawyer told me the other day: “I can’t compete with the big law firms in Veterans benefits law. Those big firms have contracts with VSOs and scoop up all the good… Read More
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The law firm vision: picking a single golden apple from the orchard.

There are estimated to be over 21 million veterans. Of those, around 4.5 million are considered disabled – they have a medical condition or disability which resulted from their time in service. That is the market of people who may seek out your… Read More
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